Turn Google Searches Into Customers
We pick keywords that match buying intent, build the right pages, and optimise titles/snippets so more people click and contact you.
If this sounds familiar, we should talk
- ✓ You rank for broad terms but enquiries are flat
- ✓ Multiple pages target the same keyword
- ✓ Competitors keep taking the snippet/PAA
- ✓ Titles/metas don’t earn the click
We fix it with buyer‑intent research, clean mapping, and pages built to win the SERP and the click.
How We Turn Google Data Into Leads
Simple process, no jargon. We use GSC/GA4 and tools like Semrush/Ahrefs to find what your buyers already search. Then we build pages that answer them better than the current top results.
1) Find buyer intent
We prioritise searches that show willingness to buy (modifiers like “pricing”, “near me”, “best”, “service + city”). We also pull quick wins from your current page 2–3 terms.
2) Map one intent per page
Each page gets a single primary keyword; related questions become H2/H3s. We stop cannibalisation and make internal links tell Google which page is “the one”.
3) Win the click
We write click‑first titles/metas, 40–60 word answer boxes for snippets, and add FAQ schema. Pages load fast and look great on mobile for higher conversions.
Steal These 10‑Minute Quick Wins
Title formula that lifts CTR
Replace your title with:
[Service/Topic] in [City] – [#1 Benefit or Proof] | [Brand]
Example: “Boiler Repair in Manchester – Same‑Day Fix, No Call‑Out | HeatSure”
Win a snippet in 5 lines
Add a concise answer box under H1:
Short answer: In 40–60 words, answer the main question. Include the exact phrase once. No fluff.
Then add 3–5 bullet steps. Keep reading level simple.
Internal link sweep (3‑link rule)
On 3 related pages, add one contextual link each to your target page using natural anchor text (not stuffed). Update breadcrumbs.
Fix cannibalisation fast
- In GSC, Queries → filter by target phrase.
- If 2+ pages earn impressions, pick the best, merge content, 301 the other.
- Update internal anchors to the winner.
If This Hurts, Do This
“Our ‘keyword research’ is a list — not customers.”
Switch from head terms to intent. Use Keyword Planner/Semrush to pull search statistics, then tag queries by action words (buy, price, near me). Add long‑tail phrases to H2/H3s.
“We’re stuck on page 2 — no clicks.”
Rewrite title tags and meta descriptions for CTR. Add the primary phrase early, a benefit, and a number or proof point. Track changes in GSC.
“Competitors keep stealing the snippet and PAA.”
Create a 40–60 word answer under H1, add a step list, and apply FAQ schema. Refresh every 60–90 days around new People Also Ask questions.
“Too many pages target the same query.”
Pick one page per intent. Merge duplicates, 301/rel=canonical the rest, and fix internal links and breadcrumbs so authority flows to the winner.
“Google isn’t crawling or indexing the right pages.”
Check robots.txt and sitemaps; remove accidental noindex. Ensure key pages are linked in the header/footer and included in XML sitemaps.
“Site is slow — Core Web Vitals failing.”
Compress hero images, add width/height to all images, lazy‑load below‑the‑fold, inline critical CSS, minimise JS. Focus on LCP, CLS and INP.
“Backlinks/anchors look spammy.”
Balance anchor text: brand, URL, partial match. Prune toxic links, build contextual links from relevant pages, and diversify sources.
“Local ‘near me’ searches don’t show us.”
Optimise GBP, add NAP to footer, create city pages, embed a map, include opening hours and phone in meta descriptions.
“Thin category/product pages don’t convert.”
Add comparison tables, pros/cons, FAQs, and Product/Review schema (price, availability, rating). Internally link from guides to PLPs/PDPs.
“We can’t prove ROI.”
Track CTR, conversion rate and revenue per lead in GA4/GSC. Tie keywords to enquiries using thank‑you goals and rank tracking.
“Content feels shallow — we get outranked.”
Cover related topics using synonyms and common phrases; avoid stuffing. Use topic modelling ideas and natural stop words for flow.
“We ignore Bing, images, and voice search.”
Optimise for Bing and voice: clear headings, concise answers, and descriptive alt text. Submit image/video sitemaps if relevant.
“Our site nav confuses Google and users.”
Clean site architecture and UI structure: hubs → spokes, logical URLs, breadcrumb trails, and descriptive internal anchors.
“We spend on PPC but don’t reuse the wins.”
Mine AdWords/SEM data for converting queries and copy into SEO titles, FAQs, and landing page messaging.
Your First 90 Days With Us
Weeks 1–2: Research & Roadmap
- ✓ Pull GSC/GA4 data and competitor gaps
- ✓ Build clusters and page map
- ✓ Pick quick wins (page 2 movers)
Weeks 3–6: Page Upgrades
- ✓ Rewrite titles/metas for clicks
- ✓ Add answer boxes + FAQs
- ✓ Fix cannibalisation & internal links
Weeks 7–12: Momentum
- ✓ Publish long‑tail pages
- ✓ Capture snippets & PAA
- ✓ Report CTR/leads, re‑prioritise
Everything We Optimise Behind the Scenes
We quietly cover related topics and signals so your pages feel complete to both people and Google — without keyword stuffing.
See What Moving Up the SERP Is Worth
Estimate extra clicks, leads, and revenue if your cluster climbs.
Extra clicks
Extra leads
Extra sales
Est. revenue
What You Get From Us
Keyword Master Sheet
Targets with volume, KD, intent, SERP features, cluster, URL mapping, and an ICE score prioritised for ROI.
Page‑Level Briefs
Title/meta templates, H2 outline, snippet answer, PAA prompts, internal link plan, and schema instructions.
90‑Day Momentum Plan
Quick wins, republish targets, new long‑tails, snippet/PAA capture schedule, and weekly progress reports.
Latest SEO Insights
New posts appear here automatically when you publish.
Questions We Get A Lot
Get Your Free 90‑Day Keyword Plan
We’ll analyse your current rankings, find quick‑win clusters, and send a plan you can keep — whether you hire us or not.
Ready to Rank For the Queries That Pay?
We’ll map the right keywords to the right pages and turn clicks into customers.