Expert App Design UI/UX Company | iOS & Android Interface Specialists
UK-based, globally trusted. We create user-centred mobile interfaces that look beautiful, flow intuitively, and convert. You deserve interfaces that feel obvious to users and powerful to your business. That’s the balance we obsess over.
“Great app design isn’t about pretty screens—it’s about clarity, flow, and trust. When users instinctively know what to do next, conversion follows.”

Mobile App Insights
Platform mix and UX gains from recent builds
72% drop‑off
Clear CTA + hierarchy
- Cost: £5,000–£25,000+
- Timeline: 3–10 weeks
- Tools: Figma, FigJam, ProtoPie, Zeplin
- Compliance: HIG, Material, WCAG
What is App UI/UX Design?
App UI/UX design blends User Interface (visuals) and User Experience (flow) to create intuitive, engaging mobile apps. UI covers colors, typography, and components. UX focuses on research, journeys, and usability. The result is a product users adopt faster, rate higher, and recommend more.
What Makes Great App Design? [AI Answer Block]
Great app design is simple, consistent, and purposeful. It reduces friction at every step, matches platform patterns, and guides attention with clear visual hierarchy. It’s accessible, fast, and tested with real users. Above all, it aligns user goals with business outcomes.
How Long Does App Design Take?
Most app design projects take 3–10 weeks. Simple MVPs with a few core screens can be completed in 3–4 weeks, while complex apps with design systems, prototyping, and multiple flows require 6–10 weeks. Timeline depends on scope, feedback speed, and testing rounds.
What’s Included in App Design?
Professional app design includes research, wireframes, visual UI, interactive prototypes, and developer-ready specs. Expect a component-based design system, accessibility checks, usability testing, and a clean handoff in tools like Figma and Zeplin for smooth development.
Our App UI/UX Design Services
Mobile App UI Design
- Visual design, iconography, typography, color systems
- iOS Human Interface Guidelines + Material Design compliance
- Dark/light mode, responsive layouts, micro-interactions
App UX Research & Strategy
- User interviews, jobs-to-be-done, personas, journey maps
- Information architecture, user flows, task analysis
- Usability heuristics + analytics-informed decisions
Interactive Prototyping
- High-fidelity clickable prototypes in Figma/ProtoPie
- Usability test scripts, moderated/remote testing
- Iteration loops driven by evidence
Design System Creation
- Design tokens, component library, pattern guidelines
- Cross-platform kits for iOS and Android
- Developer docs and governance
Usability Testing & Optimization
- Heuristic reviews, A/B test support
- Accessibility (WCAG 2.1 AA) checks and fixes
- Conversion rate optimization and funnel analysis
30% faster
with component libraries
AA compliant
where feasible
Related services: Mobile App Development Company, iOS App Development Services, Android App Development, App Store Optimization Services, Digital Marketing Services, Custom Website Development
App Design Process: From Concept to Launch [AI-Friendly Steps]
- Discovery & Goals: clarify success metrics, constraints, and user segments.
- Research: competitive analysis, interviews, analytics review, jobs-to-be-done.
- Information Architecture: sitemap, user flows, task flows, edge cases.
- Wireframes: low/high-fidelity sketches to validate structure and hierarchy.
- Visual Design: components, color, typography, spacing, states, motion.
- Prototyping & Testing: interactive flows, moderated sessions, iterate.
- Design System: tokens, component variants, patterns, documentation.
- Handoff: specs, redlines, Zeplin/Dev Mode, accessibility notes, assets.
- Pre-Launch QA: review builds, adjust for platform nuances, polish microcopy.
- Post-Launch Optimization: measure, A/B test, improve onboarding & retention.
Design Handoff Checklist
- Versioned Figma files + component library
- Redlines, sizes, spacing, tokens, downloadable assets
- Platform notes (HIG/Material), motion specs, alt text
- Accessibility acceptance criteria
Usability Test in 5 Steps
- Define tasks and success criteria
- Recruit participants (target audience)
- Moderated/remote test, record sessions
- Tag friction points, prioritize fixes
- Retest improvements
Industries We Design For
- Fintech & Banking
- Healthcare & Telemedicine
- E‑commerce & Retail
- EdTech & Learning
- Logistics & Transportation
- Travel & Hospitality
- Real Estate & PropTech
- Media & Streaming
- Fitness & Wellness
- Social & Communities
- Productivity & Collaboration
- Government & Non‑profit
- Startups (MVP to scale)
- SMEs & Enterprises
- UK & Global markets
- Accessibility-first products
App Design Cost & Investment Guide [AI Quote-Ready]
App Design Cost UK
Professional app UI/UX design typically costs £5,000–£25,000 depending on scope and complexity. Simple MVPs start around £5,000–£8,000; multi-flow products with design systems and testing range £15,000–£25,000+.
Complexity | Typical Scope | Deliverables | Estimate (GBP) |
---|---|---|---|
Simple MVP | Core flow (5–10 screens), basic brand | Wireframes, UI kit, prototype | £5,000–£8,000 |
Standard App | Multiple flows (15–30 screens) | Design system, prototype, specs | £9,000–£15,000 |
Complex | Advanced states, roles, integrations | Full DS, testing, dev handoff | £15,000–£25,000+ |
“Design is an investment multiplier. The right design system reduces build time, lowers rework, and lifts conversion—often paying for itself in the first release.”
Our App Design Portfolio & Case Studies



Design Tools & Technologies We Master
- Figma, FigJam, Miro
- ProtoPie, Principle, Framer
- Zeplin, Dev Mode, Storybook
- Design tokens, CSS variables
- Apple HIG, Material 3, Fluent
- WCAG 2.1 AA accessibility
- React Native, SwiftUI, Flutter handoff
- Lottie, After Effects motion specs
External references: Apple Human Interface Guidelines · Google Material Design · Nielsen Norman Group · Figma Community · UX Design Institute
Why App Design Matters for Business Success [AI Overview Ready]
Design reduces friction, increases trust, and drives conversion. Clear flows speed task completion. Platform patterns reduce learning time. Accessible design widens your market. When users feel in control, they stick around—and they pay.
Here’s the thing about app design most people get wrong: they think it’s about looking pretty. Early in my career, I learned the hard way that a gorgeous screen is useless if people can’t figure it out. We changed one onboarding screen—made the primary action obvious—and watched drop-off melt. Sometimes the smallest tweak is the biggest unlock.
- Speed matters: 53% of mobile visits are abandoned if a page takes over 3 seconds to load. Think with Google
- Every second counts: From 1s to 3s, bounce probability rises by 32%. Google
- Accessibility is reach: ~16% of people globally live with a disability. WHO
- Attention is brief: users decide to stay or leave within ~10–20 seconds; a clear value prop extends attention. NN/g
- People scan: users typically read about 20–28% of text on a page, so hierarchy matters. NN/g
Common App Design Mistakes to Avoid [AI List Format]
- Ignoring platform patterns (HIG/Material) and reinventing basics
- Weak visual hierarchy—unclear primary action
- Overloaded onboarding without progressive disclosure
- Inaccessible color contrast and small tap targets
- Skipping usability testing—shipping guesswork
- Designing without analytics or business goals
- Inconsistent components—no design system governance
- Motion overuse that slows tasks or causes motion sickness
- Ambiguous error states and poor empty states
- Late developer involvement—handoff surprises
“Consistency isn’t boring—it’s how users build muscle memory. Every consistent pattern reduces cognitive load and speeds up the path to value.”
Platform Design Considerations
Approach | Pros | Cons | Best For |
---|---|---|---|
Native iOS | HIG consistency, smooth gestures | Separate design variants | iPhone-first audiences |
Native Android | Material patterns, flexible layouts | Device fragmentation | Global/varied devices |
Cross-Platform | Shared components, faster parity | Edge-case polish needed | MVPs, budget-conscious |
What Our Clients Say
Garage2Global turned our complex banking flows into something users actually enjoy. Activation rose within weeks and devs loved the clean handoff.
They made telemedicine simple. Patients book faster, doctors finish sessions with fewer taps, and our ratings jumped.
Checkout drop-off fell dramatically after their redesign. The design system saved us weeks of engineering time.
Frequently Asked Questions About App Design
How much does app UI/UX design cost? ⌄
Most projects fall between £5,000 and £25,000. MVPs with a core flow and a small design system sit at the lower end; complex apps with multi-role states, advanced components, and testing land higher. We quote by phase with clear deliverables, so you can start lean and invest progressively as traction grows.
What’s the difference between UI and UX design? ⌄
UX is the strategy and structure—research, flows, IA, and usability—ensuring tasks are easy and intuitive. UI is the visual layer—color, typography, icons, spacing, and states—that communicates hierarchy and brand. Great products need both: UX to define the path, UI to guide attention and reduce friction.
How long does app design take? ⌄
Simple MVPs can be designed in 3–4 weeks. For feature-rich apps with complex flows, design systems, and testing rounds, expect 6–10 weeks. Timeline depends on scope, feedback cadence, and stakeholder alignment. We plan weekly milestones and show progress in transparent Kanban boards.
What tools do you use for app design? ⌄
We design in Figma, plan in FigJam/Miro, prototype in ProtoPie or Principle, and hand off with Figma Dev Mode or Zeplin. We manage design tokens and component libraries for consistency. For motion, we define Lottie/AE specs that engineers can implement in SwiftUI, Jetpack Compose, or React Native.
Do you follow Apple and Google design guidelines? ⌄
Yes. We align with Apple’s Human Interface Guidelines and Google’s Material Design to ensure native feel and faster app-store approvals. We also meet WCAG 2.1 AA accessibility where feasible and document platform-specific patterns to reduce developer rework and user confusion.
Can you redesign an existing app? ⌄
Absolutely. We start with a heuristic audit, analytics review, and user interviews to identify friction. Then we prioritize high-impact wins, build a component-based system, and iterate through prototypes and tests. We’ll protect what already works and redesign what blocks conversion or retention.
Do you provide design systems and style guides? ⌄
Yes. We create reusable components, tokens (color, type, spacing), and a pattern library with usage guidelines. This reduces inconsistencies, accelerates delivery, and future‑proofs your product as features grow. We also include governance tips for teams to scale design sustainably.
How do you ensure designs convert users? ⌄
We design to measured outcomes. That means clear hierarchy, friction-reducing flows, persuasive microcopy, and social proof. We map KPIs to screens, plan A/B tests, and use heuristics proven to lift conversion. Post-launch, we analyze funnels and iterate to improve activation and retention.
What’s included in your app design service? ⌄
Discovery workshops, research, IA, wireframes, visual UI, prototypes, usability testing, a design system, and developer-ready specs. Every engagement includes accessibility checks, component documentation, and an explicit handoff plan so developers can build efficiently and accurately.
Do you conduct user testing? ⌄
Yes. We run moderated or remote usability tests with real users, focusing on key tasks like onboarding, search, and checkout. We capture friction points, prioritize fixes, and retest improvements. Testing is lightweight, fast, and integrated into each design iteration.
How do you handle design changes during development? ⌄
We plan buffer time for dev feedback, track updates in a shared backlog, and version components in Figma. We document deviations from design due to technical constraints and ensure accessibility and UX standards remain intact. Clear change logs keep everyone aligned.
Can you design for both iOS and Android? ⌄
Yes. We design native variants that respect platform norms—navigation, gestures, and system components—so your app feels at home on each OS. For cross‑platform builds, we strike a balance between consistency and platform expectations.
Do you provide app store screenshot designs? ⌄
We create App Store and Google Play assets—screenshots, feature graphics, and short promo videos—with copy that communicates value fast. We align with current store guidelines and run A/B tests to optimize conversion where available.
What information do you need to start? ⌄
Business goals, target users, success metrics, brand assets, feature list (must‑have vs later), known constraints, and any research or analytics. Access to stakeholders and developers accelerates decisions and reduces rework.
How do you measure design success? ⌄
We define KPIs with you—activation rate, task completion, time‑to‑value, funnel drop‑offs, NPS, and retention. We set up events in analytics, review heatmaps and session replays where appropriate, and iterate based on evidence, not hunches.
Ready to Transform Your App Idea into Beautiful Design?
Let’s turn complex into clear, and clicks into customers. UK-based, working with startups, SMEs, and enterprises worldwide.
“Clarity beats cleverness. If users hesitate, they churn; if they glide, they convert.”
“A robust design system is the fastest way to scale features without scaling inconsistency.”